In 2004, Polaris Industries, a company well-known for producing a range of recreational vehicles such as motorcycles, snowmobiles, and personal watercraft (PWC), stopped making jet skis. This decision was primarily driven by financial considerations and a strategic shift in focus towards other product lines.

After exiting the PWC market in 2004, Polaris concentrated its efforts on expanding its core business areas, such as off-road vehicles and snowmobiles. Despite discontinuing their jet ski production, Polaris remains a prominent player in the power sports industry with a wide range of products designed for various outdoor and recreational activities.