Some of the top brands in the market include Yamaha, Sea-Doo, Kawasaki, and Honda. Yamaha is known for its reliable and powerful engines, Sea-Doo is recognized for its innovative technologies such as the Intelligent Brake and Reverse (iBR) system, Kawasaki is known for its speed and agility, and Honda is known for its fuel efficiency and comfortable riding experience.

Each brand has its own strengths and weaknesses, so it is recommended to do research and compare models to find the best one that fits your needs and budget.